{"id":4742,"date":"2015-05-07T20:15:17","date_gmt":"2015-05-07T20:15:17","guid":{"rendered":"https:\/\/aedcweb.com\/?page_id=4742"},"modified":"2023-03-28T12:47:06","modified_gmt":"2023-03-28T20:47:06","slug":"branding-and-marketing","status":"publish","type":"page","link":"https:\/\/aedcweb.com\/where-to-startup\/branding-and-marketing\/","title":{"rendered":"Where to Startup: Branding and Marketing"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Internal Page Title Header&#8221; module_class=&#8221;internal-page-title-section&#8221; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;rgba(215,220,223,0.2)&#8221; custom_margin=&#8221;0px||3%||false|false&#8221; custom_padding=&#8221;20px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.19.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;Nav Breadcrumbs&#8221; module_class=&#8221;page-title-breadcrumbs&#8221; _builder_version=&#8221;4.20.2&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#007194&#8243; text_font_size=&#8221;16px&#8221; link_font=&#8221;|||||||#9BA2A9|&#8221; link_text_color=&#8221;#007194&#8243; link_font_size=&#8221;16px&#8221; positioning=&#8221;relative&#8221; position_origin_r=&#8221;bottom_left&#8221; custom_margin=&#8221;|||2vw|false|false&#8221; global_module=&#8221;56431&#8243; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<span><span><a href=\"https:\/\/aedcweb.com\/\">Home<\/a><\/span><\/span>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;H1 Page Title &#8211; Where to Startup Branding and Marketing&#8221; module_id=&#8221;page-header-title&#8221; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;|300|||||||&#8221; header_font_size=&#8221;45px&#8221; header_line_height=&#8221;1.2em&#8221; background_color=&#8221;#00718F&#8221; z_index=&#8221;10&#8243; background_layout=&#8221;dark&#8221; min_height=&#8221;200px&#8221; height=&#8221;200px&#8221; max_height=&#8221;200px&#8221; overflow-x=&#8221;visible&#8221; overflow-y=&#8221;visible&#8221; custom_margin=&#8221;1vw||-6vw|2vw|false|false&#8221; custom_padding=&#8221;3%|3%|3%|3%|false|false&#8221; header_font_size_tablet=&#8221;45px&#8221; header_font_size_phone=&#8221;30px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; header_text_color__hover_enabled=&#8221;off|hover&#8221;]<\/p>\n<h1><strong>Where to Startup<br \/><\/strong>Branding and Marketing<\/h1>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;section&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;2_3,1_3&#8243; admin_label=&#8221;row&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;h3 &#8211; for the Alaska Entrepreneur, Innovator and Dreamer&#8221; _builder_version=&#8221;4.19.4&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; text_orientation=&#8221;center&#8221; module_alignment=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3 style=\"text-align: center;\">for the Alaska Entrepreneur, Innovator and Dreamer<\/h3>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;embedded video&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; text_orientation=&#8221;center&#8221; module_alignment=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p> <iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/638Q2TDDFgk?enablejsapi=1&amp;rel=0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe> <\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;video description&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; text_orientation=&#8221;center&#8221; module_alignment=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>\nThis segment discusses branding and marketing for your business, including strategy, tactics, choosing a name\/brand and other helpful advice.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Sub-Nav Title&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4><span style=\"color: #00728f;\"><strong>Where To Startup videos<\/strong><\/span><\/h4>\n<p>[\/et_pb_text][et_pb_sidebar orientation=&#8221;right&#8221; area=&#8221;et_pb_widget_area_13&#8243; admin_label=&#8221;WTS Sub-Navigation&#8221; _builder_version=&#8221;4.16&#8243; remove_border=&#8221;off&#8221; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_sidebar][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; admin_label=&#8221;row&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Speaker\/topics&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4>Speaker:<\/h4>\n<p>Michelle Taylor, Account Supervisor, Spawn Ideas<\/p>\n<p>&nbsp;<\/p>\n<h4>Topics:<\/h4>\n<ul>\n<li>How do you develop a marketing strategy?<\/li>\n<li>What tactics should I use? [01:38]<\/li>\n<li>With limited resources and time, what\u2019s the best route to take towards marketing? [02:52]<\/li>\n<li>How do you chose a name\/brand? [04:50]<\/li>\n<li>What is a brand? [06:18]<\/li>\n<li>Advice for marketing a small business [07:32]<\/li>\n<li>Advice for entrepreneurs? [08:44]<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Additional Resources&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; z_index_tablet=&#8221;500&#8243; text_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; text_text_shadow_vertical_length_tablet=&#8221;0px&#8221; text_text_shadow_blur_strength_tablet=&#8221;1px&#8221; link_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; link_text_shadow_vertical_length_tablet=&#8221;0px&#8221; link_text_shadow_blur_strength_tablet=&#8221;1px&#8221; ul_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; ul_text_shadow_vertical_length_tablet=&#8221;0px&#8221; ul_text_shadow_blur_strength_tablet=&#8221;1px&#8221; 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header_4_text_shadow_blur_strength_tablet=&#8221;1px&#8221; header_5_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; header_5_text_shadow_vertical_length_tablet=&#8221;0px&#8221; header_5_text_shadow_blur_strength_tablet=&#8221;1px&#8221; header_6_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; header_6_text_shadow_vertical_length_tablet=&#8221;0px&#8221; header_6_text_shadow_blur_strength_tablet=&#8221;1px&#8221; box_shadow_horizontal_tablet=&#8221;0px&#8221; box_shadow_vertical_tablet=&#8221;0px&#8221; box_shadow_blur_tablet=&#8221;40px&#8221; box_shadow_spread_tablet=&#8221;0px&#8221; use_border_color=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4>Additional Resources:<\/h4>\n<ul>\n<li><a href=\"http:\/\/www.spawnak.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Spawn Ideas<\/a><\/li>\n<li><a href=\"https:\/\/www.commerce.alaska.gov\/web\/ded\/\" target=\"_blank\" rel=\"noopener noreferrer\">Alaska Division of Economic Development<\/a><\/li>\n<li><a href=\"http:\/\/aksbdc.org\/\" target=\"_blank\" rel=\"noopener noreferrer\">Alaska Small Business Development Center<\/a><\/li>\n<li><a href=\"https:\/\/www.sba.gov\/\" target=\"_blank\" rel=\"noopener noreferrer\">U.S. Small Business Administration<\/a><\/li>\n<li><a href=\"http:\/\/www.wtcak.org\/\" target=\"_blank\" rel=\"noopener noreferrer\">World Trade Center Alaska<\/a><\/li>\n<li><a href=\"https:\/\/aedcweb.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Anchorage Economic Development Corporation<\/a><\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=&#8221;row&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_cta button_url=&#8221;mailto:development@aedcweb.com&#8221; button_text=&#8221;Email Us&#8221; admin_label=&#8221;BED Dept contact&#8221; _builder_version=&#8221;4.20.2&#8243; background_color=&#8221;#00728f&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; hover_enabled=&#8221;0&#8243; z_index_tablet=&#8221;500&#8243; header_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; header_text_shadow_vertical_length_tablet=&#8221;0px&#8221; header_text_shadow_blur_strength_tablet=&#8221;1px&#8221; body_text_shadow_horizontal_length_tablet=&#8221;0px&#8221; 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button_two_border_radius__hover_enabled=&#8221;off&#8221; button_two_border_radius__hover=&#8221;null&#8221; button_letter_spacing__hover_enabled=&#8221;on&#8221; button_letter_spacing__hover=&#8221;0&#8243; button_one_letter_spacing__hover_enabled=&#8221;off&#8221; button_one_letter_spacing__hover=&#8221;null&#8221; button_two_letter_spacing__hover_enabled=&#8221;off&#8221; button_two_letter_spacing__hover=&#8221;null&#8221; button_bg_color__hover_enabled=&#8221;off&#8221; button_bg_color__hover=&#8221;null&#8221; button_one_bg_color__hover_enabled=&#8221;off&#8221; button_one_bg_color__hover=&#8221;null&#8221; button_two_bg_color__hover_enabled=&#8221;off&#8221; button_two_bg_color__hover=&#8221;null&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h3>We Support Businesses<\/h3>\n<p>Are you interested in how AEDC can\u00a0assist with your business investments in Anchorage?<\/p>\n<p>Contact us today (907) 258-3700 or via email below!<\/p>\n<p>[\/et_pb_cta][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p><span><span><a href=\"https:\/\/aedcweb.com\/\">Home<\/a><\/span><\/span> Where to StartupBranding and Marketingfor the Alaska Entrepreneur, Innovator and Dreamer This segment discusses branding and marketing for your business, including strategy, tactics, choosing a name\/brand and other helpful advice. Where To Startup videosSpeaker: Michelle Taylor, Account Supervisor, Spawn Ideas &nbsp; Topics: How do you develop a marketing strategy? What tactics should I use? 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