How the Internet Killed the Television Star

How the Internet Killed the Television Star: Leveraging the Changing Behaviors of Viewers

AMA Summer Lecture presents Carolyn Johnson, head of Google Media Solutions in New York. The last few years has seen a dramatic shift in how most people consume their entertainment. From Q3 to Q4 2014 alone, the rate of video consumption online increased by 60%. Carolyn Johnson of Google will deep dive into the changing norms of viewer behavior and how you as a marketer can utilize services like YouTube to capture viewers’ attention with compelling video content.

Presenter: Carolyn has over 15 years Digital Media experience, with sales management positions at start-ups, IBM, Yahoo! and Google. She’s been at Google for the past three years and is now Americas Brand Activation Lead focusing on helping top brands tell their stories digitally.