This segment discusses market research, including its value, when to conduct it, target markets, client discovery and how to know when you’ve done enough research.
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Speaker:
Katherine Jernstrom, Owner/Co-founder, The Boardroom
Topics:
- How important is market research?
- How did you do market research for your business? [01:42]
- When should you do market research? [03:39]
- Define your target market. [04:40]
- Common options for collecting market research. [04:59]
- What is client discovery? [06:26]
- Why is client discovery important? [6:54]
- Can market research be used to influence investors? [07:32]
- How do you know when you’ve done enough research? [08:51]
- Was there data that you missed doing your market research? [10:09]
Additional Resources:
- The Boardroom
- U.S. Census Bureau
- UAA Institute of Social and Economic Research (ISER)
- BuyAlaska
- Alaska Division of Economic Development
- Alaska Small Business Development Center
- U.S. Small Business Administration
- Alaska Regional Development Organizations (ARDORS)
- World Trade Center Alaska
- Anchorage Economic Development Corporation
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