Katherine Jernstrom, Owner/Co-founder, The Boardroom



  • How important is market research?
  • How did you do market research for your business? [01:42]
  • When should you do market research? [03:39]
  • Define your target market. [04:40]
  • Common options for collecting market research. [04:59]
  • What is client discovery? [06:26]
  • Why is client discovery important? [6:54]
  • Can market research be used to influence investors? [07:32]
  • How do you know when you’ve done enough research? [08:51]
  • Was there data that you missed doing your market research? [10:09]

We Support Businesses

Are you interested in how AEDC can assist with your business investments in Anchorage? Contact us today!

AEDC Business & Economic Development Director Emma Kelly: (907) 258-3700

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