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Where to Startup
Market Research

for the Alaska Entrepreneur, Innovator and Dreamer

This segment discusses market research, including its value, when to conduct it, target markets, client discovery and how to know when you’ve done enough research.

Where To Startup videos


Katherine Jernstrom, Owner/Co-founder, The Boardroom



  • How important is market research?
  • How did you do market research for your business? [01:42]
  • When should you do market research? [03:39]
  • Define your target market. [04:40]
  • Common options for collecting market research. [04:59]
  • What is client discovery? [06:26]
  • Why is client discovery important? [6:54]
  • Can market research be used to influence investors? [07:32]
  • How do you know when you’ve done enough research? [08:51]
  • Was there data that you missed doing your market research? [10:09]

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