Where to Startup

for the Alaska Entrepreneur, Innovator and Dreamer

Online Marketing & Social Media

This segment discusses online marketing and social media, including benefits of online marketing, SEO advice and tips, how online marketing can put you on top, social media marketing and handling negative comments. Presented by Heather Sawyer, Senior Manager, Social Media and Consumer Marketing, GCI.

Speaker: Heather Sawyer, Senior Manager, Social Media and Consumer Marketing, GCI


  • What are the benefits of successful online marketing?
  • Why is tracking metrics important to the marketing process? [01:30]
  • What advice do you have for entrepreneurs who don’t have the time to do it all? [02:18]
  • What is SEO? [02:52]
  • How can SEO benefit a small business? [03:16]
  • How do you get started with SEO? [03:51]
  • How can good online marking put you on top? [04:34]
  • SEO tips [05:24]
  • How should you use website keywords? [05:57]
  • How do you know which social media platforms to use? [07:07]
  • How frequently should you add new content to social media? [08:05]
  • How do you handle complaints and negative comments? [09:09]
  • How do you develop policies for negative social media comments? [10:23]
  • Advice for rural entrepreneurs [11:17]

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