Where to Startup
Online Marketing & Social Media
for the Alaska Entrepreneur, Innovator and Dreamer
This segment discusses online marketing and social media, including benefits of online marketing, SEO advice and tips, how online marketing can put you on top, social media marketing and handling negative comments. Presented by Heather Sawyer, Senior Manager, Social Media and Consumer Marketing, GCI.
Where To Startup videos
Speaker: Heather Sawyer, Senior Manager, Social Media and Consumer Marketing, GCI
Topics:
- What are the benefits of successful online marketing?
- Why is tracking metrics important to the marketing process? [01:30]
- What advice do you have for entrepreneurs who don’t have the time to do it all? [02:18]
- What is SEO? [02:52]
- How can SEO benefit a small business? [03:16]
- How do you get started with SEO? [03:51]
- How can good online marking put you on top? [04:34]
- SEO tips [05:24]
- How should you use website keywords? [05:57]
- How do you know which social media platforms to use? [07:07]
- How frequently should you add new content to social media? [08:05]
- How do you handle complaints and negative comments? [09:09]
- How do you develop policies for negative social media comments? [10:23]
- Advice for rural entrepreneurs [11:17]
- Facebook Marketing Expert Mari Smith
- Mashable Social Media
- Social Media Examiner
- American Marketing Association, Alaska Chapter
- Alaska Division of Economic Development
- Alaska Small Business Development Center
- U.S. Small Business Administration
- UAA Center for Economic Development
- Launch:Alaska
- Economic Development Administration
- USDA Rural Development
- 3-Day Startup
- Anchorage Economic Development Corporation
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AEDC Business & Economic Development Director Emma Kelly: (907) 258-3700